Marketing

Photo via www.golfcapebreton.com

Destination Cape Breton: More Money, No Strings

July 26, 2017 at 11:45 am

The Atlantic Canada Opportunities Agency (ACOA) will continue funding Destination Cape Breton Association (DCBA), the island’s tourism organization, to the tune of $1.9 million over the next three years. The ACOA funding will match monies raised by a room marketing levy (imposed by the island’s municipalities) to a maximum ofRead More

Does This Font Make Me Look Self-Reliant Yet Humble?

Does This Font Make Me Look Self-Reliant Yet Humble?

July 5, 2017 at 12:15 pm

I just spent a wonderful couple of hours exploring the history of Nova Scotia’s branding policies from 1982 to the present courtesy, once again, of a completed freedom of information/access to information¬†(FOIPOP) request. Thank you, unknown member of the public!   Helvetica It begins with a manual from 1982, whenRead More